The first thing about web design is to know the purpose of the website. This will then define the target audience of the website. Furthermore, this will dictate the appropriate look and overall web design.
Web Design: Connecting with Potential Customers
Commercial websites need to connect with potential customers. Websites are there to tell them about the products. So that’s what they should see in the website. They would be interested about what these products can do for them. Customers would want to know how they can buy the products. If they have questions they’d want to know how to contact you. And eventually they would be interested about the cost too.
In short, what a commercial website needs is a whole system. It’s like having a good store. You don’t only need a good display. You also need helpful salesladies and cashiers to complete the transaction.
To facilitate a good shopping experience, easy navigation is imperative. Relevant information about the company and its products should be easy to locate. A visitor should also be able to tell where he has yet to go to. For example, you have a repeat customer. He should be able to tell which products are new.
Links should be visible and clear. Titles for each link should tell what is contained there. The uncluttered look also always works for businesses. This gives the customers an easier way to take everything in. And it’s easier for them to choose where to go next.
The Other Side of Web Design
Web design also involves designing the under workings of the site. For instance, making sure that each page loads faster is essential. Customers value fast service. So, the site should open instantaneously if possible.
This does not mean that graphics and images are prohibited. It’s just a matter of providing the right file size.
Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.
Content management may be related to web design as well. After all, visitors go to the website for the content. Relevant content should be provided to help the site get indexed. Updates should be done regularly to improve rankings. This also helps make customers come back to the site.
So essentially, the interface and the backend job of the web designer should correlate. Good web designers should also be conscious of the business aspect of it. Businesses want to build a business. So at the end of the day, it should be what the website should deliver.
SEO understands that getting sales is the main objective of every business. While SEO works to provide the best website design and development services, it works to provide the best Internet marketing as well. We focus on the needs of each of our clients. And in the end, we always bring in the desired outcome.